DogCam Safety App

Safer dog walks through live video, GPS routes, and incident-ready recording

Deployed understood the urgency behind pet safety and planned a product that connects live video, location, and incident recording into one reliable app.

In delivery
Pet Safety & Mobility
Connected Camera & Tracking Application
Connected Safety

Dog wearing a safety harness while exploring a mountain trail

Results delivered

Roadmap A sequenced product roadmap connecting discovery, core capabilities, validation, and launch readiness.

5 milestones Consolidated delivery stages defined as part of the same project.

End-to-end Connected scope from Discovery, UX Architecture & Hardware Selection through QA Testing, Hardware Stabilization & Launch.

Executive summary

DogCam Safety App

What Tom Norberg set out to build, how the engagement was scoped, and the shape of the product that came out of it.

Tom Norberg is working with Deployed to shape DogCam Safety App as one consolidated product roadmap.

Tom Norberg’s DogCam concept is designed to help owners stay connected to a dog’s journey through a companion application and carefully selected camera hardware. The roadmap brings live viewing, location and route context, recorded evidence, and incident documentation into one mobile experience so owners can understand what happened before, during, and after an outdoor event.

Client: Tom Norberg
Product: DogCam Safety App
Industry: Pet Safety & Mobility
Project type: Connected Camera & Tracking Application
Service line: Connected Safety
Delivery stages: 5
Status: In delivery

How we approached it

Challenge & approach

Every engagement starts from a constraint. This is the problem Tom Norberg brought to us, and the route the team took through it.

The challenge

A useful pet-safety product has to work beyond a controlled demo. Camera connectivity must remain dependable while the dog is moving, location data needs to form a readable route, recordings must be available when an incident matters, and the hardware has to remain stable and comfortable enough for real walks. Each part also needs to fit a simple mobile flow that an owner can use quickly under stress.

Our approach

The planned engagement starts with discovery, user-experience architecture, and hardware selection so physical constraints inform the application from the beginning. The next stages establish camera connectivity and live viewing, add GPS tracking and route mapping, then introduce a recording engine and structured incident documentation. Final testing focuses on the complete hardware-software journey rather than evaluating the app in isolation.

Delivery scope

The engagement, stage by stage

All 5 stages below belong to the same consolidated customer project. Each one builds on the stage before it rather than running as a separate piece of work.

Discovery, UX Architecture & Hardware SelectionOpens the engagement and leads into App Infrastructure, Camera Connection & Live View.
App Infrastructure, Camera Connection & Live ViewBuilds on Discovery, UX Architecture & Hardware Selection and leads into GPS Tracking & Route Mapping.
GPS Tracking & Route MappingBuilds on App Infrastructure, Camera Connection & Live View and leads into Recording Engine & Incident Documentation.
Recording Engine & Incident DocumentationBuilds on GPS Tracking & Route Mapping and leads into QA Testing, Hardware Stabilization & Launch.
QA Testing, Hardware Stabilization & LaunchBuilds on Recording Engine & Incident Documentation to complete the engagement.

Working model

How the engagement was run

The same delivery model sits behind every customer story on this site.

One consolidated project Every stage stayed inside a single engagement instead of being split into separate workstreams, so scope, identities, and product rules were decided once.
Sequenced, not parallel Each of the 5 stages built on the output of the one before it, which kept later decisions anchored to work that was already proven.
Shipped as one product Tom Norberg received a roadmap that resolves into a coherent connected camera & tracking application rather than a set of disconnected features.

Outcome

What Tom Norberg has now

Safer dog walks through live video, GPS routes, and incident-ready recording.

The roadmap gives Tom Norberg a realistic path toward a testable safety companion that connects what the camera sees with where the dog has travelled. If validated in field conditions, owners will have a clearer way to monitor walks, revisit routes, and preserve useful context after an incident—turning separate camera and location signals into one understandable record.

Other products we have shipped

Different industries, the same delivery model.

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